Jocelyn Serone from Lahay Interviewed by 3d Printing France, Paris

Jocelyn Serone from Lahay Reveals Insights on Business and Industry for 3d Printing Paris France

www.lahay.com.au | https://twitter.com/ClothingbyLahay

What do you do?

I manufacture clothing for the whole family in Australia, using only quality Australian made fabrics. Every step of every product is performed by me, from designing to pattern making to sewing to shipping.

What do you see as the biggest opportunity in your industry?

As an Australian business, I feel there is a big movement in buying local & supporting Australian businesses again. I think this movement is an extension of the organic food/ farmers market movement, where we are all becoming a bit more aware of where we are spending our money and where our products are made or grown.

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What impact will changes in your industry have on consumers? the world?

At the present moment, legislation in our fashion manufacturing industry is making things very difficult for those businesses that are still manufacturing in Australia. Basically, this means that the businesses that are choosing to stay Australian made in the fashion industry are fighting through more legislation to stay “home made” than those that are off shore.

What is your biggest goal right now?

My biggest goal right now is to promote my range of clothing overseas, as I already receive a lot of international orders, proving there is obviously a demand for quality, ethically made clothing all over the world.

What kind of support or types of people do you need to accelerate your success?

Generally, I am already finding that support through lovely customers & supporters online has accelerated my business incredibly 🙂 When people find a great product they believe in, it seems they want to rave about it!
So, to answer the question, just more word of mouth from people who believe in my business.

What makes you or your work different from everybody else?

There are very few people that manufacture, using only Australian made fabrics and who still manufacture in Australia. Most of our industry has moved off shore to India, Bali & China and it is very important to me to support what industry is left in Australia.

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