www.miketosetto.com | @MikeTosetto
What do you do?
I’m a freelance Motion Designer based in Sydney, Australia.
I specialise in 2D animation, but I love working with 3D and live action video as well.
What do you see as the biggest opportunity in your industry?
It’s all about content these days. Whether I’m working as part of a campaign or making a stand alone video, I find clients want motion as part of their brand collateral.
I think the high demand for video content is because it’s so easy to stream video online nowadays, either from a website or a YouTube channel.
Video is also being integrated into modern browsers with support for MP4, WebM and Ogg formats. As bandwidth increases, the demand for video online will continue to grow.
What impact will changes in your industry have on consumers? the world?
The landscape is changing and I’m starting to see some motion designers working with computer science specialists, hardcore coders and audio engineers to deliver cutting edge, digital, branded experiences.
These experiences seem to be an interactive mash up of real time VFX, augmented reality, virtual reality and immersive sound design.
I think we’ll see more experiential design and this will change both the way consumers digest content and companies deliver it.
What is your biggest goal right now?
My biggest goal right now is to keep building my 3D skills. I’m a Cinema 4D user and I learn so much on every new project.
Many people describe C4D as being an easy piece of software to learn, but it runs deep… very deep. Sometimes I feel like I’m only scratching the surface.
As a 3D generalist, I need to be across modelling, texturing, lighting and animation… then there are all the modules to stay on top of… Mograph, hair, cloth, sculpting and UV mapping with Body Paint. Then on top of all that there’s Expresso, Coffee and killer plugins like X-Particles and TurbulenceFD. Not to mention 3rd party renderers like VRay and Octane.
But I love it and it’s exciting to keep learning all the time.
What kind of support or types of people do you need to accelerate your success?
Collaborations are a great way to grow, especially when the people you’re working with compliment your own skills.
Sometimes I work with motion designers and other times I work with people from other disciplines such as design, digital or audio.
Whenever I’m surrounded by great people, I’m always inspired and push myself to grow and get better at what I do.
What makes you or your work different from everybody else?
Having come from a background in branding, I approach motion like a designer might approach branding.
I’m always asking what the actual project I’m working on is trying to communicate to the world and then I use that message to inform the animation and movement.
So rather than rely on the same tricks all the time, I push myself to explore what’s right for the brand. That way I find I’m always coming up with new and interesting techniques.
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