www.izelhomes.co.in | www.facebook.com/izelabs
Kanika Gupta — I am a design thinker cum researcher. I used process driven design to make a change~ both social driven changes as well as experiential changes in any space.I have a design studio under the name of Izel and within that we have a home section(where we create experiential spaces through tactile power of fabric) as well as a lab ( where we do design research, act as consultants as well as social design)
What do you see as the biggest opportunity in your industry?
Industry is forever growing and the need to innovate and solve day today problems have a huge potential.
What impact will changes in your industry have on consumers? the world?
Market is becoming bigger which means there is more competition. The constant need to please your client by looking at the gaps and holes created with advent of industrialization is our big need. This means we need to believe in the power of disruption and the consumers have to understand it as well.
What is your biggest goal right now?
Learn, Unlearn and Relearn constantly is the biggest goal of my design practise as well as me. It is the only way to move forward.
What kind of support or types of people do you need to accelerate your success?
The need to co create and collaborate with different practises be it social sciences or technologists or architects, engineers etc will accelerate my and their success.
What makes you or your work different from everybody else?
The work is forever creatively challenge and we believe in Inspire, engage and evolve. This methodology of approaching and seeing it as a solution diven design program makes us stand out from the crowd.
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