Interview Martina Ori — “Hyperfair, Inc. is the only company in the world to offer a platform for virtual business events that is browser-based, 3D immersive through interacting avatars, and designed for thousands of concurrent users. A customizable environment where users can walk through pavilions, teleport, visit booths, meet each other, exchange business cards, consume content, chat, talk and create meaningful connections. Because it is avatar-based, it provides for a social business experience that facilitates networking, lead generation, learning, business matching and community building. It is a great tool both for time-bound events, as well as as a 365 virtual environment. It is an innovative way to deliver content effectively.”

Martina Ori | hyperfair.com

What do you do?

Hyperfair, Inc. is the only company in the world to offer a platform for virtual business events that is browser-based, 3D immersive through interacting avatars, and designed for thousands of concurrent users.

A customizable environment where users can walk through pavilions, teleport, visit booths, meet each other, exchange business cards, consume content, chat, talk and create meaningful connections.

Because it is avatar-based, it provides for a social business experience
that facilitates networking, lead generation, learning, business matching and community building.

It is a great tool both for time-bound events, as well as as a 365 virtual environment.

It is an innovative way to deliver content effectively.

What do you see as the biggest opportunity in your industry?

The event industry is increasingly interconnected with digital technologies. Virtual events are the next big trend in trade shows. But there is more: virtual events and environments are increasingly used as a powerful marketing tool by media, advertising, marketing agencies, as well as global corporations. The technology provides for a lifelike and engaging experience that people can have from the comfort of their office or home, as well as detailed and insightful analytics that can be used to design marketing and sales campaigns as well as assess the ROI of the event.

What impact will changes in your industry have on consumers? the world?

Hyperfair has created a super easy experience addressing a real business need with a cost-effective and globally accessible platform.
Hyperfair’s 3D technology is doing for the trade show and event industry what video conferencing has done for meetings, revolutionizing the way people do business matching.

What is your biggest goal right now?

As the platform has proven to be 30 times more engaging than any other virtual event technology, our main goal is to increase adoption and make sure that more and more people know about the existence of Hyperfair and give this technology a try.

What kind of support or types of people do you need to accelerate your success?

Happy customers are the best marketers. We are currently working to increase adoption. Every time people give Hyperfair’s platform a try, they say that it is an amazing business multiplier, and a great way to meet partners and clients and a great source of valuable data and information.

What makes you or your work different from everybody else?

Real-life and not just real-time networking and peer-to-peer interaction. In a 3D immersive environment people see each other as in real life. Each person sees the name tag and affiliation of the people around them and can engage in meaningful conversation. People can interact the natural way, just like at a meet-up in person.

Behavior. Only in an avatar-based 3D virtual environment behavior is measured not just in quantitative terms (through clicks and downloads) but also in qualitatively terms, by tracking impressions and behavior. Engagement is a qualitative state of mind and this is reflected in the avatar’s actions, as the avatar becomes the proxy of the person. Hyperfair can track basically every action in the platform, including impressions, being able to tell which banners people have looked at even if they have not clicked on them.

Content: Content is organized in a very effective and engaging way through 3D rotating images, photo galleries, clickable banners, brochures, flipbooks, pdfs, working papers and videos.

Fully customizable. Unlimited separate 3D virtual environments can be created, with each environment that is unique and specifically customized according to the needs, purpose and expectations of the organizer.

Content marketing, email marketing and social media marketing all in one place. With a 3D immersive virtual event you can deliver content in an innovative and effective way, share comments and updates on social media, have direct contact with people online (chat and video call) and email addresses of visitors.

Because of all the above, engagement levels are very high in the platform, with an average time of 4 hours spent by users during live events.

Thank you!