Ian R23 McPherson | Bamm.tv
What do you do?
I work for BAMM.TV (Bricks and mortar media) as the Visual communicator with in the Biz dev team.
What do you see as the biggest opportunity in your industry?
That would be telling, the biggest opportunity for most industry are the un-developed markets in developing countries. The fact that we have optical broadband that we take for granted, and shop online for food clothes almost everything. They have the likes of ‘Boo.com” bad infrastructure, and poor content. The template is here for the developing countries which would like to have the net, and digital services like over here. The digital divide just means in another perspective “closing that info gap is a cash cow, in herds waiting to be farmed. I think, thats all i will say for now.
What impact will changes in your industry have on consumers? the world?
Technology will take a more of a supportive role,and be a more functional utility to enrich the communication between person and device to suit the needs of many individuals. As NFC, iBeacon, QR, AR 3D printing and others converge in seamlessly. Saving time will surpass, the need for quality time. The impact on the consumers will be that of closing the information rich and poor gap, which is a forgotten goldmine for both, producer and consumer.
What is your biggest goal right now?
To change, adapt, to constant change within a information society. Lifecycle of an idea, taking it to market before the competition as I type old tech is being cannibalised buy new tech.
What kind of support or types of people do you need to accelerate your success?
V.Cs, in some cases, but a large budget Ad campaign, Great coders, with a sales team that loves the brand should do it.
What makes you or your work different from everybody else?
Experiences,separates us all, also it open up new schema and perspectives. Like a digital hierophant,adapting to the exponential speeds of change in the world, madedigital. Fortunately i have worked with some great thinker of our digital day. With that mind, i expect thats what gives me a cutting edge to my visual communication.